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Competitor report · roofing around Mobile

gulfcoastroofing.example vs. 3 roofing competitors in Mobile

Checked October 1, 2026Searched Google Maps for “roofing” from 9 spotsInvented businesses, so nothing here links out

your score: 50 points behind your competitors' average.
30/100
your Google rating; the top 3 average 4.8
4.2
things the top 3 do that you also do
2 of 14

The short version

Your prices set you apart, but the top 3 sell more on their sites than you do. The gaps are financing, a written warranty and the services they list.

  • FixGet more Google reviews. You have 5; the top 3 average 165. Ask at the end of every job, and aim for 2 a week, about 100 in a year.
  • Your callFinancing. 3 of the top 3
  • FixPut your warranty in writing. 3 of the top 3 · free, about 10 minutes, if you offer one
  • Your callList the services your market expects. 3 of the top 3
  • Your edgeYou're the only one with prices. Keep it, and say it in your marketing
  • Your edgeOffers emergency repairs or tarping. Keep it, and say it in your marketing

Google doesn't publish how it ranks the map, and where someone searches from matters. These are the differences we can see between you and them, not a guarantee.

Who's winning

The top 3 average 165 Google reviews. You have 5.

SpotBusinessRatingReviews
1baysideroofs.example4.9201
2eastshoreexteriors.example4.8165
3anchorroofco.example4.6129
–gulfcoastroofing.example (you)4.25
Invented businesses and numbers for this sample. We searched Google Maps for “roofing” from 9 spots around Mobile. “The top 3” are the businesses you picked that came up first most often; someone searching from another part of town may see a different order.

Do this: your biggest moves

  1. Financing

    Biggest gap

    What we found: All of the top 3 roofers on Google Maps advertise financing, including baysideroofs.example's "monthly payments" offer on every page; your website doesn't mention it. If you offer financing, or could, a line on your homepage and replacement page would match them.

    Offer · 3 of the top 3

    See for yourself: baysideroofs.example, eastshoreexteriors.example, anchorroofco.example

  2. Put your warranty in writing

    Free, about 10 minutes, if you offer one

    What we found: All of the top 3 state a warranty in writing (baysideroofs.example offers a lifetime workmanship warranty); your site names none. Put your warranty, in years, next to your phone number.

    Offer · 3 of the top 3

    See for yourself: baysideroofs.example, eastshoreexteriors.example, anchorroofco.example

  3. List the services your market expects

    What we found: All of the top 3 list gutter installation as a service; your site only lists roof repair and replacement. If you install gutters, give it its own page; if you don't, it's a service your market expects.

    Offer · 3 of the top 3

    See for yourself: baysideroofs.example, eastshoreexteriors.example, anchorroofco.example

What you already do better

  • You're the only one with prices

    You're the only one who gives any idea of cost: we didn't find a single price on the top 3's websites, so a customer comparing you can only call around for quotes.

Your call

Decisions for you

What your competitors do differently. These aren't fixes: they're business choices, and yours to make.

  • Financing. All of the top 3 roofers on Google Maps advertise financing, including baysideroofs.example's "monthly payments" offer on every page; your website doesn't mention it. If you offer financing, or could, a line on your homepage and replacement page would match them.

    See for yourself: baysideroofs.example, eastshoreexteriors.example, anchorroofco.example

  • List the services your market expects. All of the top 3 list gutter installation as a service; your site only lists roof repair and replacement. If you install gutters, give it its own page; if you don't, it's a service your market expects.

    See for yourself: baysideroofs.example, eastshoreexteriors.example, anchorroofco.example

  • A yearly maintenance plan. 2 of the top 3 sell a yearly plan: baysideroofs.example's Roof Care Club (an annual inspection and priority storm response) and eastshoreexteriors.example's maintenance plan. Your call whether one fits your business: a plan turns one-off jobs into yearly visits.

    See for yourself: baysideroofs.example, eastshoreexteriors.example

  • Storm damage and insurance claims. 2 of the top 3 offer help with storm damage and insurance claims (baysideroofs.example: "We handle your insurance claim"); your site doesn't mention storms or insurance. Your call: matching them means walking homeowners through a claim, which is often how a roof job starts here.

    See for yourself: baysideroofs.example, eastshoreexteriors.example

  • Roof types you work on. 2 of the top 3 mention metal roofs, and eastshoreexteriors.example does flat roofs too; your site only mentions shingles. If you install metal, say so on your services page; if you don't, it's your call whether to add it.

    See for yourself: baysideroofs.example, eastshoreexteriors.example

  • A blog or news page. Publishes blog or news content: 2 of the top 3 on Google Maps do this. Your site doesn't.

Side by side

Quotes are each business's own words. In a real report, each one links to the exact line on that business's page.

Your score

30/100

50 points behind your competitors' average.

  • baysideroofs.example100
  • eastshoreexteriors.example93
  • anchorroofco.example48
  • You30

Competitor average: 80

Your score is the share of the things we compared where you keep up with most of your competitors. Every point you're missing is on the list below.

Offer and service mix

What each business sells, how they package it, and how they price it.

On their site, not on yours

ServicesYou're behind

Not on your site

  • Gutter installation (3 of 3)
  • Storm damage inspection (1 of 3)
  • Siding (1 of 3)
You
  • Roof repair
  • Roof replacement
baysideroofs.example
  • Roof replacement
  • Roof repairs
  • Not on your site: Gutter installation
  • Not on your site: Storm damage inspection
eastshoreexteriors.example
  • Roof replacement
  • Not on your site: Gutter installation
  • Not on your site: Siding
anchorroofco.example
  • Roof repair
  • Roof replacement
  • Not on your site: Gutter installation

Plans, tiers or membershipsYou're behind

You
None listed
baysideroofs.example
  • Roof Care Club: annual inspection and priority storm response
eastshoreexteriors.example
  • Maintenance plan

None listed on 1: anchorroofco.example

Pricing

You
Mix of set prices and quotes
baysideroofs.example
Quote only
eastshoreexteriors.example
Quote only
anchorroofco.example
Quote only

Shows prices

You
Yes“$350”

Not found on any of the 3: baysideroofs.example, eastshoreexteriors.example, anchorroofco.example

FinancingYou're behind

You
Not found
baysideroofs.example
Yes“Low monthly payments on every roof”
eastshoreexteriors.example
Yes“Financing available on replacements”
anchorroofco.example
Yes“Flexible financing”

GuaranteesYou're behind

Not on your site

  • Lifetime workmanship warranty (1 of 3)
  • 10-year workmanship warranty (1 of 3)
  • 5-year leak-free guarantee (1 of 3)
You
None listed
baysideroofs.example
  • Not on your site: Lifetime workmanship warranty
eastshoreexteriors.example
  • Not on your site: 10-year workmanship warranty
anchorroofco.example
  • Not on your site: 5-year leak-free guarantee

What this means for you

  • Your callFinancing. All of the top 3 roofers on Google Maps advertise financing, including baysideroofs.example's "monthly payments" offer on every page; your website doesn't mention it. If you offer financing, or could, a line on your homepage and replacement page would match them.
  • FixPut your warranty in writing. All of the top 3 state a warranty in writing (baysideroofs.example offers a lifetime workmanship warranty); your site names none. Put your warranty, in years, next to your phone number.
  • Your callList the services your market expects. All of the top 3 list gutter installation as a service; your site only lists roof repair and replacement. If you install gutters, give it its own page; if you don't, it's a service your market expects.
  • Your callA yearly maintenance plan. 2 of the top 3 sell a yearly plan: baysideroofs.example's Roof Care Club (an annual inspection and priority storm response) and eastshoreexteriors.example's maintenance plan. Your call whether one fits your business: a plan turns one-off jobs into yearly visits.
  • Your edgeYou're the only one with prices. You're the only one who gives any idea of cost: we didn't find a single price on the top 3's websites, so a customer comparing you can only call around for quotes.

Roofing

What people check before they hire a roofer.

Free roof inspections

You
Yes“Free roof inspections”
baysideroofs.example
Yes“Free roof inspections”
eastshoreexteriors.example
Yes“Free inspection and estimate”

Not found on 1: anchorroofco.example

Storm damage and insurance claimsYou're behind

You
Not found
baysideroofs.example
Yes“We handle your insurance claim”
eastshoreexteriors.example
Yes“Storm damage repair and insurance claims”

Not found on 1: anchorroofco.example

Manufacturer certificationsYou're behind

You
None listed
baysideroofs.example
  • GAF Master Elite
eastshoreexteriors.example
  • Owens Corning Preferred

None listed on 1: anchorroofco.example

Emergency repairs or tarping

You
Yes“Emergency leak repair, day or night”
baysideroofs.example
Yes“24/7 emergency tarping”

Not found on 2: eastshoreexteriors.example, anchorroofco.example

Workmanship warrantyYou're behind

You
Not stated
baysideroofs.example
Lifetime workmanship warranty
eastshoreexteriors.example
10-year workmanship warranty

Not stated on 1: anchorroofco.example

Roof typesYou're behind

You
  • shingle
baysideroofs.example
  • shingle
  • metal
eastshoreexteriors.example
  • shingle
  • metal
  • flat
anchorroofco.example
  • shingle

Before-and-after photosYou're behind

You
Not found
baysideroofs.example
Yes“Before and after: our recent roofs”
eastshoreexteriors.example
Yes“Before and after photos”

Not found on 1: anchorroofco.example

What this means for you

  • Your callStorm damage and insurance claims. 2 of the top 3 offer help with storm damage and insurance claims (baysideroofs.example: "We handle your insurance claim"); your site doesn't mention storms or insurance. Your call: matching them means walking homeowners through a claim, which is often how a roof job starts here.
  • FixSay how long your workmanship warranty lasts. Says how long their workmanship warranty lasts: 2 of the top 3 on Google Maps do this. Your site doesn't.
  • Your callRoof types you work on. 2 of the top 3 mention metal roofs, and eastshoreexteriors.example does flat roofs too; your site only mentions shingles. If you install metal, say so on your services page; if you don't, it's your call whether to add it.
  • FixShow your manufacturer certification. 2 of the top 3 name a manufacturer certification: GAF Master Elite at baysideroofs.example, Owens Corning Preferred at eastshoreexteriors.example. If you hold one, put its badge next to your phone number.
  • FixShow before-and-after photos of your jobs. Shows before-and-after photos of their jobs: 2 of the top 3 on Google Maps do this. Your site doesn't.
  • Your edgeOffers emergency repairs or tarping. Offers emergency repairs or tarping: you do, and only 1 of your 3 competitors does too.

Positioning

Who each business is going after, and how they say it.

Positioning

You
Family-owned residential roofer; emphasizes 20 years in business.
baysideroofs.example
Premium residential replacements; leads with lifetime warranty and financing.
eastshoreexteriors.example
Residential and light commercial exteriors; emphasizes speed of estimates.
anchorroofco.example
Budget-friendly residential roofer; leads with free estimates.

Homepage copy

The first thing a visitor reads, and what earns their trust.

Headline

You
Welcome to Gulf Coast Roofing
baysideroofs.example
Mobile's Roof Replacement Experts
eastshoreexteriors.example
Roofing & Gutters in Mobile and Baldwin County
anchorroofco.example
Honest roofing, fair prices

Headline names a place and a serviceYou're behind

You
Not found
baysideroofs.example
Yes
eastshoreexteriors.example
Yes

Not found on 1: anchorroofco.example

Names the area they serveYou're behind

You
Not found
baysideroofs.example
Yes“Serving Mobile and Baldwin County”
eastshoreexteriors.example
Yes“Mobile and Baldwin County”
anchorroofco.example
Yes“Serving Mobile, Daphne and Fairhope”

Reviews on the first screenYou're behind

You
Not found
baysideroofs.example
Yes“4.9 stars from 201 Google reviews”
eastshoreexteriors.example
Yes“Rated 4.8 on Google”
anchorroofco.example
Yes“Rated 4.6”

Says licensed and insured

You
Not found

Not found on any of the 3: baysideroofs.example, eastshoreexteriors.example, anchorroofco.example

Trust signalsYou're behind

You
  • Family owned since 2012
baysideroofs.example
  • GAF Master Elite
  • BBB A+ rating
  • Serving Mobile since 1998
  • Veteran owned
eastshoreexteriors.example
  • Owens Corning Preferred
  • BBB A+ rating
  • 20 years in business
anchorroofco.example
  • Serving Mobile since 2009
  • Angi Super Service Award

ProofYou're behind

You
  • 20 years in business
baysideroofs.example
  • GAF Master Elite
  • BBB A+
  • Project gallery
eastshoreexteriors.example
  • Owens Corning Preferred
  • Case studies
anchorroofco.example
  • Family owned since 1998

What this means for you

  • FixName the area you serve. Names the area they serve: 3 of the top 3 on Google Maps do this. Your site doesn't.
  • FixShow your reviews on the first screen. Shows reviews or a star rating on the first screen: 3 of the top 3 on Google Maps do this. Your site doesn't.
  • FixShow your licenses, insurance and years in business. Trust signals (licenses, insurance, badges, years in business): yours is 1, the top 3's median is 3.
  • FixSay what you do and where in your headline. 2 of the top 3 put Mobile and a service in their headline ("Mobile's Roof Replacement Experts"); yours says "Welcome to Gulf Coast Roofing". Change it to say what you do and where.
  • FixShow proof: certifications, awards, past jobs. Proof shown (certifications, awards, case studies, galleries): yours is 1, the top 3's median is 2.

Speed

Measured by Google on a phone. Slow pages lose visitors before they see anything. Each number opens Google's own test, to run again.

Main content appears afterYou're behind

You
5.4s
baysideroofs.example
1.9s
eastshoreexteriors.example
2.6s
anchorroofco.example
3.1s

Google mobile speed scoreYou're behind

You
38/100
baysideroofs.example
81/100
eastshoreexteriors.example
64/100
anchorroofco.example
55/100

Layout shifting (lower is better)You're behind

You
0.21
baysideroofs.example
0.02
eastshoreexteriors.example
0.05
anchorroofco.example
0.09

What this means for you

  • FixMake your homepage load faster on phones. On a phone, your homepage takes 5.4 seconds to show its main content; the top 3's median is 2.6 seconds. Ask whoever runs your site to compress the homepage images first.
  • FixRaise your Google speed score on phones. Google mobile speed score: yours is 38/100, the top 3's median is 64/100.
  • FixStop your page jumping around as it loads. Layout shifting while the page loads: yours is 0.21, the top 3's median is 0.05.

Getting in touch

How easy it is for a visitor on a phone to become a lead.

Tap-to-call number on the first screen

You
Yes“(251) 555-0100”
baysideroofs.example
Yes“(251) 555-0142”
eastshoreexteriors.example
Yes“(251) 555-0187”

Not found on 1: anchorroofco.example

Contact or quote formYou're behind

You
Not found
baysideroofs.example
Yes
eastshoreexteriors.example
Yes
anchorroofco.example
Yes

Instant online quote

You
Not found
baysideroofs.example
Yes

Not found on 2: eastshoreexteriors.example, anchorroofco.example

Online booking

You
Not found
eastshoreexteriors.example
Yes

Not found on 2: baysideroofs.example, anchorroofco.example

Live chat

You
Not found
anchorroofco.example
Yes

Not found on 2: baysideroofs.example, eastshoreexteriors.example

What this means for you

  • FixAdd a contact or quote form. Has a contact or quote form: 3 of the top 3 on Google Maps do this. Your site doesn't.

Your plan

Everything above, in order

You, this week

Your website, this week(one batch for whoever updates it)

Your website, next

Think about(business choices, yours to make)

What we couldn't check

  • The map from every street. We searched from 9 spots around Mobile; someone searching from elsewhere may see a different top 3.
  • Pages we didn't read. We read up to 8 pages of each site: the ones that say what they sell and how to get in touch.
  • How Google ranks the map. Google doesn't publish it, so we compare what customers can see, not what Google weighs.

Coming soon

Monitoring

We'll keep an eye on your competitors and tell you when one changes their site, their offer or their reviews. Leave your email and we'll let you know when it's ready. Nothing else.

See this for your own business

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